Its been a few hours into our Steam Daily Deal promo, here’s what the sales figures look like: Getting onto the Daily Deal requires manual selection by the Steam team, which probably involves some invisible metrics your game must fulfill. Given its short promo time its probably not going to be as lucrative as say…

The wishlist-to-sales ratio can be wildly different from game to game, with anything from less than 0.1 sales per wishlist to more than 1 sale per wishlist. If your game ends up with a lower ratio than the widely publicized statistical average, it could potentially be quite disheartening, but it need not necessarily be. After…

Its been slightly more than a month since release, so it might be useful to look at how The Signal State has done. Our reviews stand at 92% positive right now. This ratio stayed pretty stable after 2 weeks or so from release. Our refund rate is at about 5.6%, a slight increase from the…

STATS STATS STATS It’s been a week since launch, typically the most crucial period that decides whether a game is a ‘success’ or not, so it’s an interesting point at which to review how we’ve done. Overall, the game has performed better than I, or even our publisher, had expected! We recouped our development budget…

In one of my older posts I made a joke about the tiny amount of hipsters who still play games on mac, so now that we have *some* sales data from our release, it might be worth asking, how accurate is the joke? Mind you, this is only the launch day’s worth of sales data…

If you’re a smaller-scale indie dev, “the algorithm” can be very important to your game’s success. The Signal State made it to the ‘Popular Upcoming’ list on Steam’s frontpage (don’t ask me how), and this is what our daily wishlist graph looks like now: For comparison, the first spike was from the playable demo during…

Ok brosquito! you’ve finished localizing your game and now its time to release it. You gotta make the builds. Simple right? You gotta make a pc build and a mac build. WAIT. new mac os x versions wont run apps unless you notarize them, so after you make the mac build you gotta notarize them,…

petition to ban all languages except english you wanna localize your game? sure send your text for localization get the text back, hope you didnt make any last minute changes which would mean another round of translations import the other languages in game. oh no your text layouts are all messed up because german takes…