Kinda interesting how A24 has built a brand/audience relationship more akin to that of a youtuber or twitch streamer, even though they’re a pretty major film studio. Now they even have a quasi-patreon membership thing. Makes sense since their films largely target millennials.
Within games, Annapurna Interactive could probably pull off something similar.
If you’re an indie game dev, trying to build a brand and audience relationship the way they do is probably going to be very helpful i think.